GOOD Magazine just published an interview with six lessons from Patagonia founder and sustainable business hero Yvon Chouinard. Here’s one of them:
Keep it simple
One of the things I really believed in is the idea of simplicity, that life should always be moving towards more simplicity rather than more complexity. And when I see somebody, you know, riding a finless surfboard and surfing better than 99 percent of the surfers out there, I think, “This is fantastic. This is the way to go.” We’ve gone from tow-in surfing to now paddling into those same waves. And that’s the direction we should be going, rather than more toward technology. In the ’70s there was a thing around that “he who dies with the most toys wins.” That’s wrong—it’s the opposite. You want to replace all that gear with knowledge and experience.
Read all six lessons here.
Go confidently in the direction of your dreams. Live the life you have imagined.