Here’s a nice little recap of last year’s 24 Hours of Reality event that we produced with Peter Green and M ss ng P eces. The event won a Silver Cannes Lion award for a branded integrated campaign. I’m told that’s a really big deal.
24 Hours of Reality was such a success in communicating the truth of the climate crisis that we’re now making it an annual event. Tune in this year on November 14 at www.climaterealityproject.org.
This year we’re experiencing the hottest temperatures ever recorded. And that’s following the hottest decade ever recorded. Our planet is trending recklessly towards more and more extreme heat, drought, fires, floods and storms. All of which cost lives and billions of dollars to deal with. NASA climate scientist James Hansen wrote in the Washington Post about their latest analysis on extreme weather:
These weather events are not simply an example of what climate change could bring. They are caused by climate change. The odds that natural variability created these extremes are minuscule, vanishingly small. To count on those odds would be like quitting your job and playing the lottery every morning to pay the bills.
There is still time to act and avoid a worsening climate, but we are wasting precious time. We can solve the challenge of climate change with a gradually rising fee on carbon collected from fossil-fuel companies, with 100 percent of the money rebated to all legal residents on a per capita basis. This would stimulate innovations and create a robust clean-energy economy with millions of new jobs. It is a simple, honest and effective solution.
Hansen spoke in this interview about how heat-trapping carbon pollution is “loading the dice” for extreme weather and costly disasters: