Bruce Mau: “Yes is more”

Designer Bruce Mau wrote an excellent piece on why the green movement has failed to inspire, and how designers can bring change to the world:

Think carrot, not stick. Seduction, not sacrifice. Yes!, not No! If we are to accomplish the objectives of the environmental movement—to create a culture that can exist in perpetuity and in harmony with the ecological systems that support us—we must re-imagine and redesign everything we do. But we must also do so in a way that allows people to experience beauty, exhilaration, love, pleasure, and delight without destroying our planet and its nature.