First of all, this is a really good ad. And apparently it’s working.

That said, do we honestly still believe that an SUV is the opposite of a Snuggie? Fat chance, tough guy. There are about a zillion soccer moms parading around outside the nearest Crate & Barrel that would beg to differ. In fact, SUVs have come to represent the exact same thing as a Snuggie… warm, protective, comfortable. They’re the giant obnoxious robe-blankets of our city streets.

I’m not saying that SUVs are all bad. In fact, I do have a fondness for smaller, more efficient SUVs like the Suburu wagons (which have inexplicably grown in size recently). It’s not so much the vehicles themselves, it’s how we’re driving them. If you use an SUV primarily for solo commutes and navigating city traffic, there is nothing rugged or tough about your ride. You are NOT the guy in this commercial. Not even close.