Larkburger welcome guide

This is a fantastic piece by Denver agency Barnhart to seduce a local burger joint into working with them. Highlighting the restaurant’s competition, designer Jim Hargreaves used fast-food bags, sandwich wrappers, and various junk mail to produce a one-of-a-kind mailer printed on their own laser printer and hand-stitched. With sustainable production methods in mind, they came up with a piece that has great visual impact with very minimal environmental or economic impact.

The restaurant they were going after was Larkburger, a Colorado-based company opening their first location in Denver. The reclaimed design of the piece makes sense considering Larkburger claims to be an eco-friendly restaurant using “natural” ingredients, biodegradable containers, and sustainable building materials. But I can’t help noticing the irony of a burger place claiming to be environmentally friendly. If a person is trying to eat healthily and sustainably, beef is one of the worst possible options. Especially when the cattle are not grass-fed. I appreciate the steps Larkburger has taken, but since the term “grass-fed” is glaringly absent from their list of eco-credentials, it appears they have a lot more to do.

Whatever the cattle are fed, it does not take away from the creativity of this original print piece. More photos and production insight at FPO.

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