On Alex Bogusky’s latest FearLess QA show, the CP+B Chairman sat down with two guys from Green Garage, a Boulder start-up focused on helping you make your car run cleaner and more efficiently. It sounds like a bit of a marketing ploy since keeping your car running smoothly is ideally what all garages do. But these guys do sound like they’re taking extra steps to protect the environment, save you money, and cut down on unnecessary maintenance. They also come and pick up your car, which is awfully convenient.

Driving a car will never be a very “green” thing to do, and these guys admit that. But like just about everything else, it means there’s always room for improvement. I think it’s a cool thing they’re doing and it’s another cool project for CP+B to be involved with.