Puma’s new shoebag
When you think of a typical shoebox, you probably don’t think of something that’s an environmental problem. I mean, it’s cardboard for Pete’s sake. But that didn’t stop Puma from teaming up with Yves Béhar’s design studio to rethink the way shoes are packaged. This is what they came up with…
The Clever Little Bag uses 65% less cardboard than the standard shoe box, it takes up less space and weighs less in shipping, and in a brilliant marketing move it also replaces the plastic retail bag.
(via Fast Company)
Related posts:
1 note
-
21things liked this
-
modernevolution posted this
