Okay, this one’s a biggie. The Story of Stuff is an award-winning video packed with so much good information that classrooms across the country are now showing it to teach about consumption and sustainability. You may think you know enough about these issues by now, but trust me, you won’t regret watching this entertaining 20-minute video.
Here’s a short clip:
Be sure to watch the full video at www.storyofstuff.com. If there’s only one thing on the entire internet that I would suggest sharing with others, this would be it.
There’s also a new Story of Stuff book available today. Author/narrator Annie Leonard will be on The Colbert Report tonight (3/9/10) to discuss it!
Productivity Future Vision
This is a pretty awesome video by Microsoft showing a glimpse of what our increasingly digital future will hold.
GOOD Business: Comet Skateboards
This is a cool video about Comet Skateboards, a company that proves being involved in the community and finding more sustainable production methods are also good for business.
Moxie Sozo
This week I had the pleasure of stopping by Moxie Sozo, a Boulder, CO based ad agency. They were a very gracious group of hard-working and extremely talented people. They’re also the first certified Zero Waste, 100% carbon neutral, 100% renewable-energy powered design and advertising firm in the world. That’s not only responsible, but a great marketing move.
Moxie Sozo is helping organize The Haiti Poster Project benefiting victims of the recent earthquake. Entries are due March 15th.

On Alex Bogusky’s latest FearLess Q+A show, the CP+B Chairman sat down with two guys from Green Garage, a Boulder start-up focused on helping you make your car run cleaner and more efficiently. It sounds like a bit of a marketing ploy since keeping your car running smoothly is ideally what all garages do. But these guys do sound like they’re taking extra steps to protect the environment, save you money, and cut down on unnecessary maintenance. They also come and pick up your car, which is awfully convenient.
Driving a car will never be a very “green” thing to do, and these guys admit that. But like just about everything else, it means there’s always room for improvement. I think it’s a cool thing they’re doing and it’s another cool project for CP+B to be involved with.
Proving time and again that green marketing is more about what you do than what you say, New Belgium Brewing has announced that the largest privately owned solar array in Colorado has gone live at their plant. I’ll drink to that!

SustainAble: a handbook of materials and applications for graphic designers and their clients
Whether graphic designers like it or not, our profession is not the most environmentally friendly. Aside from all the excess consumerism we may be contributing to, our print work can eat up a shit-ton of paper. And as much as we may push for recycled papers, our clients may not go for it. The key to sustainable print design is to educate yourself and your clients, and to understand how it can be environmentally and economically beneficial. This book can help us get there.
Available at: Amazon / Better World Books