ChariTea & Lemonaid

This is some really nice looking packaging for a German beverage company. The drinks are all organic and fair trade, and most of the profits will be used for social purposes. Labels were avoided by having the graphics silkscreened directly onto the bottles.

Food, Inc.

If you haven’t yet seen the revealing documentary Food, Inc., it’s now out on DVD. It’s even streaming on Netflix. Watch it. You no longer have any excuses.

Proving time and again that green marketing is more about what you do than what you say, New Belgium Brewing has announced that the largest privately owned solar array in Colorado has gone live at their plant. I’ll drink to that!

This is a fantastic piece by Denver agency Barnhart to seduce a local burger joint into working with them. Highlighting the restaurant’s competition, designer Jim Hargreaves used fast-food bags, sandwich wrappers, and various junk mail to produce a one-of-a-kind mailer printed on their own laser printer and hand-stitched. With sustainable production methods in mind, they came up with a piece that has great visual impact with very minimal environmental or economic impact.

The restaurant they were going after was Larkburger, a Colorado-based company opening their first location in Denver. The reclaimed design of the piece makes sense considering Larkburger claims to be an eco-friendly restaurant using “natural” ingredients, biodegradable containers, and sustainable building materials. But I can’t help noticing the irony of a burger place claiming to be environmentally friendly. If a person is trying to eat healthily and sustainably, beef is one of the worst possible options. Especially when the cattle are not grass-fed. I appreciate the steps Larkburger has taken, but since the term “grass-fed” is glaringly absent from their list of eco-credentials, it appears they have a lot more to do.

Whatever the cattle are fed, it does not take away from the creativity of this original print piece. More photos and production insight at FPO.

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Michael Pollan has a new book out titled Food Rules. Here’s a great interview he did with Elephant Journal’s Waylon Lewis.

GOOD: Cost of Food

What’s the real cost of processed food? This is only part of the story, but definitely something to think about.

It would be a shame if I posted the Chris Jordan photos in the previous post without also including this great infographic from GOOD magazine. It’s all about the Pacific Gyre, a large patch of floating plastic in the middle of the Pacific Ocean. The plastic is loaded with toxic chemicals which get into fish, birds, other wildlife, and ultimately in humans as we eat those animals. Barf.

See the full infographic here.

GOOD Transparency: Water Conservation

Some seriously amazing stats here!

Do you like root beer, but wish it actually got you drunk? If so, you might want to try ROOT, a new 80 proof organic “root tea” based on a traditional recipe from the 1700s. This is the real deal, folks. And it looks great on your shelf too.